You’ve felt it haven’t you?
That feeling of over analyzing your editorial calendar. That feeling of wondering if you are posting the right content at the right time. Should your blog post have been scheduled earlier? Should it have been longer?
The desire to be perfect can cripple your content creation efforts. We know you have a lot riding on the success of each blog post … a connection with your target audience, the growth of your email list, improved search rankings and more. That’s why we are answering the four most common questions we are asked about blogging. Let’s get started …
how often should i publish a blog post?
The more frequently you publish content, the more chances you have to reach your target audience. We recommend starting off with just one blog post each week. Don’t stress out about this. Start small and increase your efforts as you feel more comfortable.
what time of day should i publish my blog posts?
There are studies that tell you different answers for different audiences. Consistency trumps everything because your target audience will come to know when to expect your blog posts. We recommend you schedule your blog posts to publish early in the morning around 7am. If you have a global audience try to publish your posts in the early morning based on your most popular time zone.
what day of the week should i publish my blog posts?
This sure is a tough question. In reality, people are so addicted to their phones and tablets that you will reach your audience regardless of what day you publish a blog post. Think of what works best for your writing schedule and stick to it. Remember, consistency trumps everything.
how long should my blog posts be?
Don’t make your blog posts shorter than 300 words. Make the blog post worth reading and it doesn’t matter how long it is. If you are answering a question that requires a short answer, don’t try and stretch it out to 1.000 words. If you are creating a tutorial type blog post, you will be surprised how quickly your blog post becomes 1,500+ words.
Our best piece of advice is to do everything you can to understand your target audience. All the little details of what time of day you publish your blog posts will fade away and success will come into full view!
We are here to help you grow your online presence and are happy to answer any questions you have. Email your questions and we will answer them in our next blog post!