The Services page is where you describe and sell your services to your target audience. Visitors look to this page to get to know more about the specific services you offer, to learn how you are different from your competitors and to educate themselves on their options. Providing the most relevant information to your target audience is the main goal of this page.
It can be a challenge to decide how much and what information you should share. We find the best way to write about the services we offer at lo + co group, llc is to think about what you, our target audience, needs. You can do the same thing … what do potential customers look for and need to know to make a decision about your services?
features vs. benefits
This is the ultimate debate for the Services page on your website. Features are specific facts or features about your services. For example, features on our website design services would be related to site architecture, WordPress, etc. We have found that focusing on features can come across as cold and not very friendly to our target audience. So, we edited our services pages to focus on benefits of working with lo + co for your website. Benefits include our fast turnaround time, the ability to get started on a budget, etc. We still list the features of our websites, but we put that all the way at the bottom of the page … hopefully our target audience has already decided to work with us before they even get to this section!
Think about your target audience and decide if they need cold, hard facts, or are looking to build trust with you by learning about the benefits you provide.
Describing your process is a great way to set yourself apart from your competitors. Outlining your process can also help you eliminate unqualified leads and set the right expectations for your customers.
We outline our starter web design and custom web design process because we want to reassure people that they will be involved and active in designing their website. We have heard lots of stories about web designers taking clients live before they’ve even reviewed the website or had the opportunity for input. We also outline our web design process to make sure clients understand their responsibility and role in the process. For example, to provide content for pages and posts in a prompt manner to eliminate any delays in the completion of the project.
Think about your target audience and decide if they will benefit from knowing about the process of working with you.
This is quite possibly the hardest decision you will face as far as deciding what to and what not to include on your website.
It can be hard to give pricing on your website because every customer’s needs are different. We have that challenge, too, but found that providing minimums helps eliminate unqualified buyers and gives interested parties the opportunity to request a proposal for their specific projects needs.
It can also be scary to publicize your pricing because competitors can and will see your price points. Here is the deal: your target audience is more important than competitors. Don’t compete on price and it won’t be an issue. Compete on benefits and relationship. And don’t think your competitors don’t have their friends call for a quote anyway … if they want to know your pricing they will find a way to figure it out. Be upfront with the potential customers that visit your website and you will win the sale more often than not.
Think about your services and decide which pricing details your target audience needs to make a buying decision.
If you have more questions about developing your services page … email us and we are happy to help!